Blog

Hello, marketing mavens and brand builders! Today, we're venturing into the evolving landscape of TV and streaming where traditional marketing plays are taking a backseat to performance-driven approaches. Forget the old-school splashy commercials and massive budgets—today, it’s all about strategies that deliver results you can measure. So, get comfy and join us as we dissect the shift towards performance marketing in the TV and streaming realms.

Imagine this: You're comfortably lounging on your couch, diving into a snack-filled binge-watching marathon, when—bam!—a commercial break jumps in. But this isn’t just any ad break; it’s a sneak peek into a future where TV commercials feel like they were made just for you, all thanks to the wizardry of generative AI.

So, what’s the scoop on generative AI, and why is it poised to turn TV advertising on its head? Let’s dive in.

Hey there, fellow online shoppers and serial scrollers! Ever felt like you're being followed around the internet by that pair of shoes you almost bought? Well, you're not alone. Welcome to the world of dynamic product retargeting - the secret sauce behind those eerily accurate ads that seem to know exactly what you're craving.

Hey there, fellow marketers and content creators! Today, we're pulling back the curtain on the world of video creative production and shining a spotlight on the all-too-common pitfalls that arise when you entrust your vision to a creative agency. From missed deadlines to misaligned expectations, navigating the waters of agency-produced video content can sometimes feel like a rollercoaster ride of frustration and disappointment. But fear not, my friends, for we're about to dive into the heart of the matter and uncover the key shortcomings of video creative production when done through creative agencies.
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Hello, fellow screen savants and series aficionados! Today, we’re diving deep into the vibrant world of streaming TV, exploring how this digital titan continues to flourish despite the looming disappearance of third-party cookies. As the digital ad industry grapples with this major transition, streaming TV shines as a stronghold of resilience and ingenuity. So grab your favorite snack, hit the couch, and join us as we delve into why streaming TV is outpacing traditional platforms, even as it faces major industry shifts.

Ah, the Super Bowl—a time when the age-old ritual of grabbing a cold one and screaming at your TV gets interrupted by commercials. But what if those commercials weren’t just random beer and car ads but tailored experiences, designed just for you, wrapped in the excitement of football? Now that's a future even the Jetsons might envy.

Hey there, ad wizards and tech trailblazers! Today, we're diving headfirst into the wizardry of generative AI video creation. Let's explore how it’s shaking up the ad world by merging into the very backbone of advertising operations and buying tech stacks. While generative AI videos are turning heads for their speedy and cost-effective asset production, the real game changer is their seamless integration into the operational gears of advertising. So, why is this integration crucial, and how does it bridge the gap between creative overflow and operational ease? Let’s break it down.

To agency or not to agency? That's the modern marketer's rendition of the age-old Hamlet soliloquy. When it comes to launching TV ad campaigns, the decision to partner up with a creative agency or go it alone is no trivial matter. Let’s unpack when it might just be smarter to call in the cavalry and when to harness your internal creative might.